How is Chinese hinge, compared with international top brand, such as Hafele, Ferrari, Blum and so on?

How is Chinese hinge, compared with international top brand, such as Hafele, Ferrari, Blum and so on? There are lots of people inquiring Kingwen Liang this question.

As a matter of fact, hinge industries in the world pay their attention to China, for the fast development of Chinese hinge industry as other normal industries. Plenty of top hinge brands worldwide have built office and production base and found factories to do OEM in China, which makes a great progress for productive technology of Chinese furniture hinge, even quality of some cabinet door concealed hinge is close to world quality.

Take two way hinge as an example, which is the most used cabinet door hinge in the world, after several decades of development, Chinese two way hinge gains the trust of hinge users worldwide. Compared with world-class brand, such as Hafele, Ferrari, Blum, Mepla, Hettich and so on, Chinese two way hinge gets approval from hinge industries all over the world, for its competitive price and stable quality. Besides, two way hinge is done OEM for world-class top brands the most as well.

Compared to world class top brands, what are the disadvantages of Chinese hinge? It’s a little hard to say, but Kingwen Liang will put forward his own opinions here.

First, for stability of quality of Chinese two way hinge, it’s almost equal to world class top brands, such as Hafele, Ferrari, Blum, Mepla, Hettich, etc.

Second, in these two years, because of the rapid increase of electroplating material, it leads to the decrease of quality of electroplating material and result in worse rustproof capacity of Chinese hinge, compared to overseas brands that apply stable electroplating material and more advanced technology of electroplating technology.

Third, for hinge product line, because of its deficient ability to research and develop types of hinge, Chinese hinge product line is not as varied as overseas brands, so is the loyalty. For quality, quality of Chinese hinge is ok for those which are produced a lot, but for high-end clip on technology and soft close technology, Chinese hinge can’t be mentioned in the same breath as world-class top brands, which demands lots of effort to catch up with them.

Fourth, hydraulic hinge overseas, whose hinge and damper is separated, though Chinese manufacturers are trying to produce high-end inner damper system integrated with hinge, for intensive competitiveness of Chinese market, many factories focus on price and result in trust problem of quality. It’s a mix of hope and fear.

Finally, for brand promotion, Chinese hinge brand is far behind international brands, such as Hafele, Ferrari, Blum, Mepla, Hettich and so on, which produce a culture makes customers look forward to.

Chinese hinge manufacturers mainly gather in Guangdong. If Chinese hinge wants to go international, Kingwen Liang suggests that instead of infighting and reducing quality and price，they should build a hinge alliance to promote development of hinge industry as lighter industry in Zhejiang. On the other hand, Chinese customers should choose hinge reasonably, rather than just focus on price and fancy packing, which is no good for themselves and the development of Chinese hinge industry.

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